Design and Strategy
Operating dozens of dining locations throughout the country, SSA Group’s restaurant brands are an industry differentiator.
SSA Group operates food, retail and admissions at cultural attractions across the country. By creating unique brands, we offer parters bespoke and market-researched experiences for guests.
SSA’s dining locations reach audiences of all ages with fresh, elevated food offerings. With restaurant brands to match the quality of food and service, we increase perceived value and drive revenue and guest experience.
A Mexican food location, Masa utilizes a bright blue and terracotta color palette with motifs found on hand-painted Mexican pottery.
BRGR House features Angus beef smash burgers. The bright and energetic brand feels accessible and friendly, with hand-drawn elements and organic lines.
BRGR is a flexible concept, made to adapt to various markets. The bold red and black palette feels food-forward and eye-catching.
Two distinct brands for the location Urban Greens speak to unique audiences; one a more youthful and fun approach, the other more sophisticated. Both appeal to fresh, healthy offerings.
The Table concept is a catch-all dining location with elements that embody welcoming and inclusivity — all developed around the universally shared experience of sharing a meal.
My roles: Design
Collaborators: In partnership with SSA Group. All content is proprietary.