Kimball Investment Company
A staple in the Salt Lake City landscape, Kimball’s brand identity looked for the modern facelift.
The family-founded and growing investment company looked to update their brand and messaging to align with its future-looking, established presence.
We evolved their dated logo to reflect a cutting-edge company whose values embody their people and community.
Kimball Investment Company joins property development, investment and management.
The multi-faceted company required a mark that would speak to its broad service offerings while retaining a modern, professional aesthetic. The K mark represents a building with a reflected shadow, retaining the namesake monogram but expanding into a more structural, architectural representation.
My roles: Brand discovery, visual identity, brand guide
Collaborators: Produced in partnership with Tribe Development Company