CSU Pueblo Life. Changing. Campaign
With a reputation for being an accessible university for all avenues of learning and life situations, CSU Pueblo looked to bolster its dedication to all students with a campaign that celebrates all students.
The Life. Changing. campaign commends the diverse array of students that walk through its doors: military, graduate, traditional student, first generation college, international, hybrid learners, and more. The campaign focuses on how CSU Pueblo will help students realize their individual success at every step of the way and ultimately achieve their vision of success.
As CSU Pueblo kicked off the Life. Changing. campaign, it also faced the start of the Covid-19 pandemic. With an empty campus and safety precautions in place, students were selected to represent some aspects of the university’s diverse student base. Each student’s story came alive with headlines and content to match their unique experience and connect with prospective or current students.
The campaign came to life through printed publications, OOH billboards and bus wraps, campus signage, and broadcast spots, allowing the unique experiences to tell their own stories.
My roles: conceputalization, graphic design, art direction
Collaborators: Andrea Nordgren, Creative Director; Tom Hägglöf, copywriter; Zach Thomas, Senior Designer, Andy Borgione, Producer; Josh O’Brien, Video Production