City and County of Denver Covid-19 Campaign

Facing a pandemic, the City and County of Denver launched a campaign to reach its residents with motivating information, especially those being affected disproportionately.

The campaign takes a familiar pandemic visual, the chart, and flips it on its head. Rather than express infection rates, hospitalization rates, or death rates, the campaign chart represents what each individual can do to flatten the curve. Campaign creative was translated into Spanish for further reach.