Barbara Lynch Collective

Barbara Lynch Collective, a high-end contemporary restaurant collection in the Boston, MA area, looked to develop a cohesive thread between its establishments.

The resulting mark includes a serif BL monogram circled by an organic shape, representing the creative elements behind the food.

The brand elements take sketched representations of much of the food that comes from the Barbara Lynch restaurants and uses them as patterns, creating an eye-catching and complex upscale feel.

The brand elements take sketched representations of much of the food that comes from the Barbara Lynch restaurants and uses them as patterns, creating an eye-catching and complex upscale feel.

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Collaborators: Mark developed in collaboration with Tom Comber, Associate Creative Director.